Responding to reviews is a good best practice – depending on your industry and the sentiment of the review. And if you do respond to a Google review, the reviewer will now receive an email notification. This may sound basic, but it’s new and it pushes your Google listing one more step closer towards being a “Customer Service” tool.

Responding to Yelp & Facebook reviews also sends messages to the reviewer so you have the ability, or rather OPPORTUNITY, to engage in direct conversation with your customers – and that’s customer service. Expect this to grow as more & more people will interact with your business/brand online.

And this means that it’s more important for you to respond to ALL negative reviews. This is now a must.

Why? If you don’t respond and just leave that review hanging there, you are showing the world that if your customers have a problem or a negative experience you just don’t care. Thats BAD. In the real word, you probably would consider this “customer service” and you’d engage the customer to hopefully make things right. You wouldn’t just walk away, right? With public business profiles, people are paying close attention to how you handle your customers – via reviews – both positive & negative.

Most business owners are afraid of getting a bad review on Yelp. You don’t need to be afraid! Really. Yelp is awesome.

So read up on the 9 rules for responding to reviews and just go for it. Show the world how awesome you are through well crafted, eloquent review responses.

Have Questions? Give us a call.

Jeffrey Magner

Jeffrey Magner

Local SEO Strategist

Jeffrey Magner has been focused on Local SEO since 2008 and has worked directly with thousands of small business clients. Jeffrey founded Trumpet Local Media in Boulder, Colorado as a local SEO agency that was sold to Ramblin Jackson in 2013. Bighorn Local SEO has offices in Portland and Sisters, Oregon and offers monthly packages focusing on marketing strategy for local business owners. Our actual testimonials show how some of our clients feel about working with us.

If you are looking for a trustworthy Local SEO professional, you must do your research first! Take a peek at who we are and what we've been up to. We're based in Portland, Oregon but work with clients from around the country. We're good at getting Google to trust your business and understand precisely what you offer and where you offer it. Then it's up to you to simply be awesome with all your new customers.