Search Engine Optimization (SEO) has more benefits than just increasing website traffic and rankings. It can also improve the user experience, establish credibility and authority, and enhance brand awareness. By optimizing the website’s structure and content, it becomes more accessible and user-friendly, providing a positive experience for visitors. Additionally, appearing at the top of search results can give a sense of authority and credibility to the brand. Finally, consistent SEO efforts can help build brand recognition and increase brand awareness over time.
Here at Bighorn Local, we focus on Local SEO. Local SEO refers to the process of optimizing a website or online presence to rank higher in search engine results for local or geographic-specific keywords. This is particularly important for businesses that serve a specific geographical area, such as a city or region. Local SEO involves a combination of on-page optimization, off-page optimization, and local citation building to improve a website’s relevance and visibility in local search results. The goal is to increase online visibility, improve local search engine rankings, and ultimately drive more targeted traffic to a website.