Monthly SEO Strategy for Small Businesses
We’ll work closely with your team each month to continually move the needle in the direction of success.
We’ll have “Marketing Strategy” calls – over the phone or on a video call where we discuss strategy, review stats & insights, and prioritize the best next steps for your business.
Yes, on these calls we can implement things. We can log in to your website, dig into keyword research, update content, or do competitive research online. We’ll discover & implement SEO strategies in real time.
Together, we’ll discover opportunities.
Along the way, you’ll receive expert advice on all aspects of online marketing and advertising. Coaching & consulting is a big part of what we do. You’ll quickly have a greater understanding of “WHY” SEO works and what’s behind the rankings of your website and your business.
You’ll have the choice to move at your own speed
You’ll be empowered to take initiative on your own.
We don’t offer any long-term contracts. It’s just month-to-month. In a hurry and want to meet 2x per month? No problem. Are you out of time and need us to create additional specialty content pages for your website? We call these mini-SEO projects “Add-Ons” and you can purchase these from an A-la-Carte menu. Generally the scope of these will be small (completed within 1 month).
You’ll always know exactly where things are at.
And we’ll move together at your pace!
When you search for a local business on Google, a map appears on the top of the page with 3 business listings - That's called the "Local Pack". Getting your business to rank well on that map is called Local Search Optimization. That's what we do.
Businesses and franchises that operate more than one location have specific SEO needs and opportunities for optimizing their online presence. That's Multi-unit SEO. It's powerful and we love it!
The SEO best practices for websites is changing and we know all about it. We can turn your "brochure website" into a powerful tool that attracts new customers to your business. We work mostly with Wordpress websites and yes we can build a new website for you if you need it.
Frequently Asked Questions
How quickly will my website rank on page 1?
This is a valid question full of pitfalls. And we hear it a lot! It's complex so let's break it down into two parts:
How long does SEO take to work? Time is a component with any search engine optimization effort. We make an edit to a page, then Google has to find it, crawl it, trust it, and index it. The same is true for new links from other websites pointing to your pages. While Google updates happen quicker than it used to be, time and trust are still factors. Generally we see improvements within 30-90 days. Google also wants you to buy their advertising products so new new websites have to overcome a newness negative ranking factor - And that's a real thing. It's complex.
Ranking on Page 1 - Of course this is where everyone wants to be and this is not up to us. It's up to Google where your pages are ranked. If you ever get pitched a page 1 SEO guarantee you should simply RUN in the other direction. The truth is, rankings are in a dynamic state of continual flux. Page 1 rankings are wonderful, but we're focused on increasing your customers and revenue regardless of where your site ranks. We track your rankings and can shift focus to keywords/pages/topics that matter most to boost your ability to capture new leads.
How long does this subscription last?
All subscription packages are month-to-month, paid in advance. We'll complete our tasks in the calendar month paid for - some months will see more effort than others depending on your needs. (We don't have long-term contracts. You can switch your subscription level any month, pause or cancel at any time. Add-on services will have clear task-items for us to complete within 30 days. If you are dissatisfied at any step along the way, we expect that you'll let us know - and we'll resolve it. We're actual caring professionals who sincerely care about your business.
Website design projects are not included in the subscription packages and will have a separate services agreement.
How much does Website SEO Cost?
There's always more SEO that could be done. So if your goals, timing, & budget allow for a deeper SEO effort, we'll create a plan that will focus on the best next steps to optimize your website. We offer Add-On SEO projects usually in the $1,000 - $5,000 range which are added on to the next month's subscription. Whether it's foundational or Advanced SEO, we're confident we can complete SEO projects of this size within 30-40 days. And if you're interested in a slower, more methodical approach, perhaps the Longhorn Content Package is the best fit.
Do you build websites?
Actually, Yes! If you don’t have a website or need to upgrade the one you’ve got, our content development team has got you covered. If you contacted us for SEO but you honestly need a new website, we'll let you know. Old out-dated websites can be challenging to update and manage - and likely will struggle to rank as well as a new website. Search behavior is changing online! Your online appearance matters and also your site usability - on desktop & mobile matters for SEO.
About Bighorn Local SEO
We offer proven & affordable ongoing Local SEO packages for small businesses in Portland, Oregon and beyond. We co-create a powerful online presence for your business so you can attract new customers and leads for years to come. We work closely with you each month to seize the next opportunity and take the next step towards better rankings and visibility. Our unique Local SEO process has helped numerous local businesses all over North America grow their business. From our offices in Portland and Sisters, Oregon we provide SEO services for local businesses and national brands, retailers and chains with multiple locations. We also build great websites, offer great website maintenance and can steer you in the right direction for online advertising, social media strategy. You can follow our blog for local business tips and if you are interested, reach out to our clients and ask them what it's like working with us.