What is “Website SEO”?
Website SEO is the practice and art of “optimizing” (tweaking & making better) your website so that it will rank better on Google (Search Engines). In a simplistic explanation, Google ranks web pages based on “relevance” of its content and “prominence” of how ~popular~ that content is online.
For example, if your business offers chimney repair services in Portland, Oregon, and that’s a phrase folks are typing into Google, then it’s a good idea to write about that service in detail – and where you offer it – on a page on your website. That’s relevance. Google now knows where to rank that page. BUT, of all the chimney repair companies in Portland, which one would the rank at the top? Why would Google rank your page at the top? You’ll need to show some prominence to Google, primarily through links from other websites, traffic to your website and online reviews. That blue link at the top of this paragraph is a keyword-rich link to specific services web page. That’s how to create powerful relevance & prominence!
When your website AND business listings are optimized – Magic happens!
Search Engine Optimization can be a sophisticated and technical beast. We break it down into “Foundational SEO” and “Advanced SEO”. For most small businesses, good Foundational SEO plus some specialty services pages is enough to grow their business. For businesses in more competitive industries or locations, Advanced SEO will be needed.
Keyword research, copy-editing, content development, page titles, headings, descriptions, links, footer/sidebar content, menus, images, local content, and calls-to-action.
Schema, copywriting, blog strategy, web development, WP security & backups, page load speed, competitive analysis, site architecture, spam abatement, conversion optimization and more.
Calls to Action are Key: Hey if you are investing in getting more traffic to your website, a clear & obvious path for visitors to take the desired action is mandatory. Those are called Calls-to-Action and you need those on every page to convert these new visitors into customers or clients. Links are good. Bright buttons are better. Make it super easy for your website visitors to call you, fill out a form, buy now, or sign up. If you don’t have them on your website, you should probably click one of the red call-to-action buttons on this page.
Mobile Responsive is Imperative: Depending on your business type, the vast majority of your visits will be on a mobile device.
When you search for a local business on Google, a map appears on the top of the page with 3 business listings - That's called the "Local Pack". Getting your business to rank well on that map is called Local Search Optimization. That's what we do.
Businesses and franchises that operate more than one location have specific SEO needs and opportunities for optimizing their online presence. That's Multi-unit SEO. It's powerful and we love it!
Bighorn Local has been an invaluable partner for my business since we rely highly on local search for our livelihood. After Bighorn Local started optimizing our SEO, we started seeing immediate results and we couldn't be happier. Hiring Bighorn Local goes down in history as one of the best decisions Maximize Video has made.
Our company has been partnered with Big Horn Local SEO for three years. In that time he has boosted my online presence from barley being seen on the internet to being at an impressive level on page one of Google. They have literally put our company on the map and without hesitation taken care of everything behind the scenes so that I could focus on my business and doing what I love to do best. If your looking for an up front honest team look no further! Jeffrey of Big Horn Local SEO has your back.
Jeffrey has helped my restaurant start ranking #1 for multiple searches here in Sisters, Oregon. He truly cares about the success of his clients. He has an honest enthusiasm for picking out SEO mistakes, fixing them, and watching his clients thrive.
Bighorn Local SEO does great work, and are always available for whatever we need!
Working with Jeffrey at Bighorn Local SEO has truly been a wonderful experience. Jeffrey is not only a master in this field; but his kindness, compassion, consideration to detail, and his desire to deeply help businesses grow and excel is rare to find in our modern era. We’ve learned so much about the inner-workings of SEO, and now we feel ready to tackle this work head on in our current business and in any new business we may start in the future.
Jeffrey at Big Horn Local SEO has helped me and my business tremendously. I signed up for the monthly coaching package and every time we work together he calmly and effortlessly walks me through each next step. I really appreciate the care he takes, making sure I understand where we are going. This is actually inspiring excitement in my business! I started getting more calls for my business right away and my business is starting to take off.
About Bighorn Local SEO
We offer proven & affordable ongoing Local SEO packages for small businesses in Portland, Oregon and beyond. We co-create a powerful online presence for your business so you can attract new customers and leads for years to come. We work closely with you each month to seize the next opportunity and take the next step towards better rankings and visibility. Our unique Local SEO process has helped numerous local businesses all over North America grow their business. From our offices in Portland and Sisters, Oregon we provide SEO services for local businesses and national brands, retailers and chains with multiple locations. We also build great websites, offer great website maintenance and can steer you in the right direction for online advertising, social media strategy. You can follow our blog for local business tips and if you are interested, reach out to our clients and ask them what it's like working with us.