True North IT is a newcomer on the tech scene in Boulder, Colorado. They approached us after their website was launched in hopes that they could rank on page 1 for “managed services boulder, colorado“, specifically. This was not an easy challenge. First off, anytime a new business is launched with a new website, rankings tend to be a slow, gradual climb. And, we were the one’s to rank two of their competitors in the past 8 years so the competition was steep. True North had very specific goals: They were looking for 1 to 2 high quality leads from the internet from companies that were not start-ups. Instead they wanted companies that were perhaps 2 or 3 years old that were experiencing growing pains and now needed an IT support company that could provide monthly managed services.
After 6 months, it appeared we hit the nail on the head. They were getting 2 new clients per month and had to hire another specialist. After one year, they hired more staff and they were growing fast. So this is a rare example of a business that doesn’t need very much traffic to do well. They do rank on page 1 – but their target clients do deeper research online to find what they are looking for. So it was their specific page content that is doing the great work to capture awesome leads. True North is very pleased with the results and we’re happy to continue supporting their growth!