“I had every intention of writing a review when I got home, but I just forgot!”
“That handwritten letter is what ended up getting me to writing a review for them.”
Yes, the dreaded thing that no one does anymore – writing letters by hand requesting a favor, or thanking your customer for being a customer, or whatever is appropriate communication. Write a note by hand and make a personal request for a review. I have not tried this yet but I’ve heard that it works!
A handwritten letter has become rare & special. No one does this anymore and no one wants to. But if you did – you might be surprised at what might happen. Of course if you are a high-volume mechanic or a popular restaurant you might want to try other tactics such as review requests via automated emails or incentivizing your staff to solicit online reviews for you.
But if you have few clients or customers, sell products on your website, or if you don’t mind letters & stamps and a trip to the mailbox, perhaps handwritten review solicitation would work.
My buddy Kyle from Ramblin Jackson explains it really well IN THIS VIDEO about standing out by writing handwritten reviews.
“And as I was writing a review for them, I noticed that their were hundreds of reviews for absolutely every pair of shoes for sale on their website.”
Check Taft out for yourself to see all their product reviews! Handwritten reviews might be a great strategy if you sell products on your website! And if you need help with crafting your requests – give us a call. We’re happy to help!
Jeffrey Magner
Local SEO Strategist
Jeffrey Magner has been focused on Local SEO since 2008 and has worked directly with thousands of small business clients. Jeffrey founded Trumpet Local Media in Boulder, Colorado as a local SEO agency that was sold to Ramblin Jackson in 2013. Bighorn Local SEO has offices in Portland and Sisters, Oregon and offers monthly packages focusing on marketing strategy for local business owners. Our actual testimonials show how some of our clients feel about working with us.
If you are looking for a trustworthy Local SEO professional, you must do your research first! Take a peek at who we are and what we've been up to. We're based in Portland, Oregon but work with clients from around the country. We're good at getting Google to trust your business and understand precisely what you offer and where you offer it. Then it's up to you to simply be awesome with all your new customers.